Writer, Editor, Copy Editor, Proofreader, Copywriter
ELLEN RITSCHER SACKETT
Here are some of my favorite published works.
More examples are available upon request.
A Double Dose of Herb Alpert
In October, you can see Herb Alpert at the Majestic Theatre, then go to Denton to see the world’s only Herb Alpert tribute band led by a blind trumpet player.
Dallas Hotel Magazine
SUNDANCE SQUARE - AT THE HEART OF FORT WORTH
Sundance Square is a favorite spot for visitors and locals who head to Fort Worth for a little fun. Since there's much more to do than can fill a day, let us be your guide. Here's our top picks -- best of luck squeezing them all in.
Dallas Morning News
REMEMBER THESE? DALLAS-AREA CANDY STORES SELL POP ROCKS, ASTRO POPS AND MORE
Dallas-Fort Worth area candy stores have found success in the vintage candy department, where you can peruse the shelves for treats that rekindle fond memories.
Gift Shop Magazine
BEST SELLERS IN DALLAS
The cosmopolitan city of Dallas is often seen as the epitome of living large, yet bigger isn’t necessarily better in Big D. Much of its charm—and best shopping—is found within its smaller neighborhood shops.
Houston Hotel Magazine
After an extensive search, the Houston Symphony Orchestra has found its new maestro. We extend our warmest welcome to music director Andrés Orozco-Estrada -- the man leading one of the world's finest orchestras into its next century.
Chef Tim Love is running behind. His executive assistant calls to say he will be 20 minutes late. He's on his way from Fort Worth to talk about Love Shack Denton, his latest restaurant about to open just east of the Square.
An American Classic
DENTON TIME, DENTON RECORD-CHRONICLE
Tony Bennett hasn't let a few birthdays stop him. The pop and jazz musician maintains a swinging style, making great music while touring the country with a stop at Winstar World Casino.
How may I help you?
When it comes to content, a little can go a long way. I write tight so your message will click with your clients — and stick. Let me help you say what you mean, refine your brand, get your message out there, and bring more business to your door.
All you have to do is knock.
EDITING & PROOFREADING
Clean and Professional
INTERNATIONAL EDITOR - THE TRIANGLE,
THE QUARTERLY MAGAZINE OF MU PHI EPSILON PROFESSIONAL MUSIC FRATERNITY
Oversees all aspects of magazine production, including being responsible for and adhering to the editorial calendar, assigning stories, editing copy, assembling and some editing of high-res photos, working in tandem with the art director in order to achieve the final product
Collaboration with president, international executive board, and membership to ensure fraternity's mission and goals are met
Social media management, including Facebook, Twitter, and Instagram.
FREELANCE WRITER &
Southlake Style magazine (copy editor); D Custom (copy editor, proofreader); 1400 Words (copywriter); Coffey Communications (copy editor, proofreader for print and digital healthcare marketing materials); VLG Marketing (copywriter); Namestormers (includes naming projects for Burt's Bees, NatureSweet, SoundSprocket, TH Foods); TPN Retail (copy editor and proofreader): clients include Hershey’s, The Clorox Company, Bank of America, Gatorade, Bimbo Bakeries USA (Sara Lee, Thomas’, etc.), Altria (Marlboro, Benson & Hedges, etc.), Tropicana; MarketBurst (webpage content writer and blogger); Weekly contributor to The Dallas Morning News Guide (2011-2017) and special contributor to TDMN Guide and Arts & Life; services provided to a variety of additional newspapers, magazines, digital publications and more
HUCKLEBERRY MEDIA GROUP
Creative graphics and strong copywriting skills to build awareness and engagement and to increase conversion.
Goal-driven management of social media pages for businesses using visual elements (photos, memes, videos) combined with relevant content (original and curated) with particular adherence to branding and positive social engagement
Targeted, creative ad campaigns focused on endgame results based on analytics and social engagement
WRITER/PRODUCER, “GOOD MORNING TEXAS”
WFAA-TV, CHANNEL 8, DALLAS' ABC AFFILIATE
Story pitches: booking celebrity and local talent for show segments
Producing segments: script and element writing, creating graphics, editing film and music, assembling props per each segment
Close communication with show guests and segment sponsors
Working in collaboration with executive editor, other writer/producers, anchors, and floor crew
Floor producing: going over scripts with guests, making necessary changes, microphone guests, set up studio displays and moving set pieces in place
CMS information entry, web uploads and social media updates quickly
DALLAS HOTEL MAGAZINE &
HOUSTON HOTEL MAGAZINE
Soliciting celebrity talent for cover stories, including rock band ZZ Top, billionaire and entrepreneur Mark Cuban, actress Haylie Duff, comedian Jeff Dunham, NBA star Chandler Parsons, actress Linda Gray, conductor Andres Orozco-Estrada
Maintaining editorial calendar, assigning and editing stories for front of the book and feature well
Updating shopping, attractions, dining and entertainment listings
Working in collaboration with publishers, art directors, advertising team, copy editor, publicists and marketing agencies, photographers and writers
Writing features and front-of-the-book articles
Creation and maintenance of social media communications via Facebook
STAFF WRITER, SPECIAL CONTRIBUTOR,
THE DALLAS MORNING NEWS & DALLASNEWS.COM
- Compiling, writing and editing Go & Do section, dining Guide 5 events and concert calendar listings for entertainment weekly supplement
Researching and writing cover stories, best bets and onstage picks
Responsible for photo uploads, fact checking, tagging copy, headlines, cutlines, proofing, photo editing, blogging and content curation
Branding the magazine as beyond local by soliciting interviews with high-profile celebrities, e.g. singer Tony Bennett, international symphony conductor Leonard Slatkin, Chef Tim Love
Researching and writing features, briefs and listings for DentonTime, the weekly arts and entertainment magazine.
Working in collaboration with editors, the copy desk and photojournalists
Wrote cover stories, 1A stories, packages, community-interest features and reviews
Created the restaurant column Fare Square and a weekly pet of the week column
Contributed high-resolution photographs to accompany articles, stand-alones and wild art
Headliners of Texas Entertainment, Public Relations Specialist and Publicity Coordinator
Inc.com magazine, Writer, copy editor, proofer
Harp Column Magazine, Managing Editor
Dallas Symphony Orchestra, Contract Harpist
University of North Texas, Associate Professor
Sales experience in retail, online and multi-level marketing