SACKETTWORKS.COM ELLEN.SACKETT@GMAIL.COM
Writing, Editing, and Branding Services
ELLEN RITSCHER SACKETT
PORTFOLIO
Here are some of my favorite published works.
More examples are available upon request.
Insite Brazos Valley Magazine
HUE FOR 2022! PANTONE'S COLOR OF THE YEAR: VERY PERI!
We're poggers over Pantone's Color of the Year for 2022 — Pantone 17-3938 Very Peri! This joyful shade is at once exuberant and dynamic. It falls somewhere between purple and blue, blending warm and friendly periwinkle with a vibrant violet-red undertone.
Houston Hotel Magazine
After an extensive search, the Houston Symphony Orchestra has found its new maestro. We extend our warmest welcome to music director Andrés Orozco-Estrada -- the man leading one of the world's finest orchestras into its next century.
PROFESSIONAL HISTORY
WORK EXPERIENCE
Copy editor, proofreader, researcher
Coffey Communications | 2018 to 2023
Key Accomplishments:
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Provides accurate and reliable copy editing, proofreading, and research for medical-related marketing materials, including hospital member newsletters, articles, white papers, websites, subject to the company’s strictest standards of quality and health literacy.
Editor-in-chief
Insite Media, Insite Brazos Valley Magazine, insitebrazosvalley.com
2020 to 2022
Key Accomplishments:
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Grew company profile primarily centered around a community-driven lifestyle publication into a media group that includes a magazine that publishes 10 times a year, plus special sections
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Oversaw redesign and complete overhaul of the website (relaunched in January 2022)
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Expanded social media on three platforms (Facebook, Twitter, Instagram)
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Oversaw the addition of integrated promotions using Upland Second Street, including the first A-List Awards for the Best of the Brazos Valley.
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Significant redesign and updated branding of the magazine
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Supervised magazine production from beginning to end, working closely with writers (including interns), designer, advertising, marketing, and production teams to achieve the final product and monthly distribution
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Responsibilities included: editing, feature writing, copy editing, and proofreading; overseeing special advertising sections; weekly newsletter; distribution; promotions; and updates to website, calendar, and social media
International Editor - The Triangle magazine
Mu Phi Epsilon Professional Music Fraternity
Primary responsibilities:
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Oversees all aspects of magazine production, including being responsible for and adhering to the editorial calendar, assigning stories, editing copy, assembling and some editing of high-res photos, working in tandem with the art director in order to achieve the final product
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Collaboration with president, international executive board, and membership to ensure fraternity's mission and goals are met
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Social media management, including Facebook, Twitter, and Instagram.
Freelance Writer, Copywriter, and Copy Editor
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D Magazine (writer)
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Southlake Style magazine (copy editor)
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D Custom (copy editor, proofreader)
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1400 Words (copywriter)
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Coffey Communications (copy editor, proofreader, researcher for print and digital healthcare marketing materials)
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VLG Marketing (copywriter)
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Namestormers (naming projects for NatureSweet, Cracker Barrel, and others)
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TPN Retail (copy editor and proofreader)
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MarketBurst (webpage content writer and blogger)
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Weekly contributor to The Dallas Morning News Guide (2011-2017)
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Special contributor to TDMN Guide and Arts & Life
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Services provided to a variety of additional newspapers, magazines, digital publications, and more
Social Media Manager
Huckleberry Media Group
Creative graphics and strong copywriting skills to build awareness and engagement and to increase conversion.
Primary responsibilities:
Goal-driven management of social media pages for businesses using visual elements (photos, memes, videos) combined with relevant content (original and curated) with particular adherence to branding and positive social engagement
Targeted, creative ad campaigns focused on endgame results based on analytics and social engagement
Writer/Producer, “Good Morning Texas”
WFAA-TV, Channel 8, Dallas' ABC Affiliate
Primary responsibilities:
Story pitches: booking celebrity and local talent for show segments
Producing segments: script and element writing, creating graphics, editing film and music, assembling props per each segment
Close communication with show guests and segment sponsors
Working in collaboration with executive editor, other writer/producers, anchors, and floor crew
Floor producing: going over scripts with guests, making necessary changes, microphone guests, set up studio displays and moving set pieces in place
CMS information entry, web uploads and social media updates quickly
Executive Editor
Dallas Hotel Magazine & Houston Hotel Magazine
Primary responsibilities:
Soliciting celebrity talent for cover stories, including rock band ZZ Top, billionaire and entrepreneur Mark Cuban, actress Haylie Duff, comedian Jeff Dunham, NBA star Chandler Parsons, actress Linda Gray, conductor Andres Orozco-Estrada
Maintaining editorial calendar, assigning and editing stories for front of the book and feature well
Updating shopping, attractions, dining and entertainment listings
Working in collaboration with publishers, art directors, advertising team, copy editor, publicists and marketing agencies, photographers and writers
Writing features and front-of-the-book articles
Creation and maintenance of social media communications via Facebook
Staff Writer, Special Contributor, Digital Producer
The Dallas Morning News, dallasnews.com
Primary responsibilities:
- Compiling, writing and editing Go & Do section, dining Guide 5 events and concert calendar listings for entertainment weekly supplement
Researching and writing cover stories, best bets and onstage picks
Responsible for photo uploads, fact checking, tagging copy, headlines, cutlines, proofing, photo editing, blogging and content curation
Staff Writer
Denton Record-Chronicle
Key Accomplishments:
Branding the magazine as beyond local by soliciting interviews with high-profile celebrities, e.g. singer Tony Bennett, international symphony conductor Leonard Slatkin, Chef Tim Love
Primary responsibilities:
Researching and writing features, briefs and listings for DentonTime, the weekly arts and entertainment magazine.
Working in collaboration with editors, the copy desk and photojournalists
Wrote cover stories, 1A stories, packages, community-interest features and reviews
Created the restaurant column Fare Square and a weekly pet of the week column
Contributed high-resolution photographs to accompany articles, stand-alones and wild art
Facebook administrator
ADDITIONAL EXPERIENCE
Headliners of Texas Entertainment, Public Relations Specialist and Publicity Coordinator
Inc.com magazine, Writer, copy editor, proofreader
Harp Column Magazine, Managing Editor
Dallas Symphony Orchestra, Contract Harpist
University of North Texas, Associate Professor
Sales experience in retail, online and multi-level marketing
PROFESSIONAL SERVICES
CONTACT
Let's connect!
Best, Ellen
Reach me via email at
ellen.sackett@gmail.com
I look forward to hearing from you.
CONTENT WRITING
Creative Copy
EDITING & PROOFREADING
Clean and Professional
SOCIAL MEDIA
Creating Buzz
Thank you!
©2023 BY ELLEN RITSCHER SACKETT. PROUDLY CREATED WITH WIX.COM